Apple - App rejected for age rating, despite having no adult content whatsoever

Requests for changed metadata happen all the time. If after a day or two of careful review of the iTunes Connect FAQ and guidelines, you still aren't comfortable you can always ask for more help.

In iTunes Connect - select contact us.

  • For the first option - App Review.
  • For the second option - App Store Review
  • For the third option - Ask/Address Review Questions

From your posted answers, you could also go for the 4+ rating and put a parental gate in rather than ask people to confirm they are 13+ before entering user information. The easiest fix might be to not ask for registration at all. Also, if you have any sort of web browser or user configurable internet search lookup or feeds, you’ll want to disclose you have unfiltered access to the internet.

My suspicion is you’re hung up on section 5.1 privacy. https://developer.apple.com/app-store/review/guidelines/#privacy

In the end, you are correct that it’s your call on which you feel best serves your app - no sense compromising your answers if you’re certain that’s most important.


My app was approved this morning. Here's the solution.

The "Resolution Center" allows you to reply directly to the app reviewer. This is what I wrote to them:

The "Edit Rating" menu does not allow developers to rate the app as "13+". The menu only allows me to indicate whether it contains adult content (such as violence, etc.), but my app does not contain any such content at all. Please correct me if I'm wrong, but I do not believe that it is possible to rate the app for "13+" without incorrectly stating that it contains violence or other such content.

The only reason I have age requirement built into the app's account creation UI is to comply with COPPA regulations, which has nothing to do with adult content.

If there is a way to rate this app as "13+" as you requested, without wrongly stating that it contains violence or other such content, please let me know. Thank you.

They replied with "Thank you for the information" and accepted them app.