Avoiding circular logic using L'Hospital's rule
Use of the rule can never be incorrect in the situations you're describing.
One may argue that in some cases doesn't tell you anything you didn't already know, but that does not mean that the conclusions you reach from it are in any danger of being false.
At worst you can say that using L'Hospital's rule on $\lim_{x\to 0} \frac{\sin x}{x}$ is a detour compared to recognizing the original limit as being the definition of $\sin'(x)$ at $0$ -- but that doesn't put the truth of the result at risk. The limit IS the derivative of the sine, no matter whether you reach this conclusion by L'Hospital or by pattern-matching the definition of a derivative.
If you have a valid way of finding the derivative other than applying the definition directly (and this will usually be the case; it is extremely rare to need to calculate derivatives from first principles rather than symbolically), then it doesn't matter how you discovered that this derivative is what you're looking for.
Of course if what you're doing is learning for the first time what the derivative of the sine function is, then L'Hospital will not help you. This is not because it is not valid, but because what you can conclude then is at most that what you're looking for is the thing you were looking for -- which is true but useless. (And even that depends on actually knowing that $\sin$ is continuously differentiable in the fist place).
If at that point, in that specific context you decide to proceed by "and we know the derivative of sine is cosine", then you will be guilty of circular reasoning. But the error is then not that you used L'Hospital, but that external to your use of L'Hospital you decided to assume something you hadn't actually finished proving yet.
This is a slightly different take on this question than the other nicely written answer by Henning Makholm.
If you are trying to evaluate any limit of the form $$\lim_{x\to a} \frac{f(x) - f(a)} {x-a} $$ via L'Hospital's Rule then you are doing things in a pretty roundabout way. This is more like getting hold of your right ear with your left hand and that too by going through the back of your head. It is preferable to use your right hand to get hold of your right ear. Usage of L'Hospital's Rule in this case is correct only when $f'$ is continuous at $a$ and it will fail when this is not the case (try with $f(x) =x^{2}\sin(1/x),f(0)=0,a=0$).
Some people prefer to say that this kind of usage of L'Hospital's Rule is circular. This is not exactly the case because the limit in question is $f'(a) $ and L'Hospital's Rule never uses the value $f'(a) $, but rather it uses values of $f'(x) $ for $x\neq a$ and then we take limit of $f'(x) $ as $x\to a$. In most common cases the value $f'(x) $ is obtained by a formula which is also applicable when $x=a$ and hence it just makes more sense to use that formula to calculate $f'(a) $ rather than evaluating the limit of $f'(x) $ as $x\to a$.
For some specific functions $f$ it may be possible that the formula for $f'(x) $ for general $x$ is dependent on the evaluation of $f'(a) $ and in these cases the use of L'Hospital's Rule is definitely circular. Thus if the function $f(x) = \sin x$ is defined using geometrical definition then the evaluation of the derivative of $\sin x$ is crucially dependent on the limit formula $\lim_{x\to 0}\dfrac{\sin x} {x} =1$ and then the usage of L'Hospital's Rule for evaluation of this limit is indeed circular.