BASH copy all files except one

rsync has been my cp/scp replacement for a long time:

rsync -av from/ to/ --exclude=Default.png

-a, --archive               archive mode; equals -rlptgoD (no -H,-A,-X)
-v, --verbose               increase verbosity

Should be as follows:

cp -r !(Default.png) /dest

If copying to a folder nested in the current folder (called example in the case below) you need to omit that directory also:

cp -r !(Default.png|example) /example