Can I get (the new) bash on Windows 10 to load .profile

By default, this release of Ubuntu-on-windows loads the file named .bashrc.

You can either put the script or add the below line to .bashrc (and create .bashrc if it is non-existent):

. ~/.profile

Note: If .bashrc is sourced from .profile, you may want to comment it out to prevent bash endlessly looping.