Change ' into normal character
In Python2:
In [16]: text = 'Ex-NFL QB's sad condition'
In [17]: import HTMLParser
In [18]: parser = HTMLParser.HTMLParser()
In [19]: parser.unescape(text)
Out[19]: u"Ex-NFL QB's sad condition"
In Python3:
import html.parser as htmlparser
parser = htmlparser.HTMLParser()
parser.unescape(text)
The solution for Python 3,
import html
html.unescape(text)