Change Placeholder Text using jQuery

$(document).ready(function(){ 
  $('form').find("input[type=textarea], input[type=password], textarea").each(function(ev)
  {
      if(!$(this).val()) { 
     $(this).attr("placeholder", "Type your answer here");
  }
  });
});

Copy and paste this code in your js file, this will change all placeholder text from whole site.

You can use following code to update a placeholder by id:

$("#serMemtb").attr("placeholder", "Type a Location").val("").focus().blur();