Converting HTML string into DOM elements?

You typically create a temporary parent element to which you can write the innerHTML, then extract the contents:

var wrapper= document.createElement('div');
wrapper.innerHTML= '<div><a href="#"></a><span></span></div>';
var div= wrapper.firstChild;

If the element whose outer-HTML you've got is a simple <div> as here, this is easy. If it might be something else that can't go just anywhere, you might have more problems. For example if it were a <li>, you'd have to have the parent wrapper be a <ul>.

But IE can't write innerHTML on elements like <tr> so if you had a <td> you'd have to wrap the whole HTML string in <table><tbody><tr>...</tr></tbody></table>, write that to innerHTML and extricate the actual <td> you wanted from a couple of levels down.

Why not use insertAdjacentHTML

for example:

// <div id="one">one</div> 
var d1 = document.getElementById('one'); 
d1.insertAdjacentHTML('afterend', '<div id="two">two</div>');

// At this point, the new structure is:
// <div id="one">one</div><div id="two">two</div>here

You can use a DOMParser, like so:

var xmlString = "<div id='foo'><a href='#'>Link</a><span></span></div>";
var doc = new DOMParser().parseFromString(xmlString, "text/xml");
console.log(doc.firstChild.innerHTML); // => <a href="#">Link...
console.log(doc.firstChild.firstChild.innerHTML); // => Link