Create module variables in Ruby

Ruby natively supports class variables in modules, so you can use class variables directly, and not some proxy or pseudo-class-variables:

module Site
  @@name = "StackOverflow"

  def self.setName(value)
    @@name = value
  end

  def self.name
    @@name
  end
end

Site.name            # => "StackOverflow"
Site.setName("Test")
Site.name            # => "Test"

you can set a class instance variable in the module.

module MyModule
   class << self; attr_accessor :var; end
end

MyModule.var = 'this is saved at @var'

MyModule.var    
=> "this is saved at @var"

If you do not need to call it from within an instance, you can simply use an instance variable within the module body.

module SomeModule
  module_function
  def param; @param end
  def param= v; @param = v end
end

SomeModule.param
# => nil
SomeModule.param = 1
SomeModule.param
# => 1

The instance variable @param will then belong to the module SomeModule, which is an instance of the Module class.