Creating a new DOM element from an HTML string using built-in DOM methods or Prototype

Note: most current browsers support HTML <template> elements, which provide a more reliable way of turning creating elements from strings. See Mark Amery's answer below for details.

For older browsers, and node/jsdom: (which doesn't yet support <template> elements at the time of writing), use the following method. It's the same thing the libraries use to do to get DOM elements from an HTML string (with some extra work for IE to work around bugs with its implementation of innerHTML):

function createElementFromHTML(htmlString) {
  var div = document.createElement('div');
  div.innerHTML = htmlString.trim();

  // Change this to div.childNodes to support multiple top-level nodes
  return div.firstChild; 
}

Note that unlike HTML templates this won't work for some elements that cannot legally be children of a <div>, such as <td>s.

If you're already using a library, I would recommend you stick to the library-approved method of creating elements from HTML strings:

• Prototype has this feature built-into its update() method.
• jQuery has it implemented in its jQuery(html) and jQuery.parseHTML methods.

HTML 5 introduced the <template> element which can be used for this purpose (as now described in the WhatWG spec and MDN docs).

A <template> element is used to declare fragments of HTML that can be utilized in scripts. The element is represented in the DOM as a HTMLTemplateElement which has a .content property of DocumentFragment type, to provide access to the template's contents. This means that you can convert an HTML string to DOM elements by setting the innerHTML of a <template> element, then reaching into the template's .content property.

Examples:

/**
 * @param {String} HTML representing a single element
 * @return {Element}
 */
function htmlToElement(html) {
    var template = document.createElement('template');
    html = html.trim(); // Never return a text node of whitespace as the result
    template.innerHTML = html;
    return template.content.firstChild;
}

var td = htmlToElement('<td>foo</td>'),
    div = htmlToElement('<div><span>nested</span> <span>stuff</span></div>');

/**
 * @param {String} HTML representing any number of sibling elements
 * @return {NodeList} 
 */
function htmlToElements(html) {
    var template = document.createElement('template');
    template.innerHTML = html;
    return template.content.childNodes;
}

var rows = htmlToElements('<tr><td>foo</td></tr><tr><td>bar</td></tr>');

Note that similar approaches that use a different container element such as a div don't quite work. HTML has restrictions on what element types are allowed to exist inside which other element types; for instance, you can't put a td as a direct child of a div. This causes these elements to vanish if you try to set the innerHTML of a div to contain them. Since <template>s have no such restrictions on their content, this shortcoming doesn't apply when using a template.

However, template is not supported in some old browsers. As of January 2018, Can I use... estimates 90% of users globally are using a browser that supports templates. In particular, no version of Internet Explorer supports them; Microsoft did not implement template support until the release of Edge.

If you're lucky enough to be writing code that's only targeted at users on modern browsers, go ahead and use them right now. Otherwise, you may have to wait a while for users to catch up.

Use insertAdjacentHTML(). It works with all current browsers, even with IE11.

var mylist = document.getElementById('mylist');
mylist.insertAdjacentHTML('beforeend', '<li>third</li>');

<ul id="mylist">
 <li>first</li>
 <li>second</li>
</ul>