Defining and using a variable in batch file

The space before the = is interpreted as part of the name, and the space after it (as well as the quotation marks) are interpreted as part of the value. So the variable you’ve created can be referenced with %location %. If that’s not what you want, remove the extra space(s) in the definition.

input location.bat

@echo off
cls

set /p "location"="bob"
echo We're working with %location%
pause

output

We're working with bob

(mistakes u done : space and " ")

The spaces are significant. You created a variable named 'location ' with a value of
' "bob"'. Note - enclosing single quotes were added to show location of space.

If you want quotes in your value, then your code should look like

set location="bob"

If you don't want quotes, then your code should look like

set location=bob

Or better yet

set "location=bob"

The last syntax prevents inadvertent trailing spaces from getting in the value, and also protects against special characters like & | etc.