Embedded HTML in link_to body in Rails

= link_to "http://www.example.com" do
   <strong>strong</strong>

Try it this way

<%= link_to(raw("a <strong>strong</strong> link"),{:pics => true},{ :class => 'highlight'})  %>

you can use html_safe

<%= link_to ("<i class='someIcon'></i> Link").html_safe %>

As of 2016 I prefer this method.

<%= link_to my_path do %>
    This is a <strong>ape</strong>
<% end %>

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