Getting assembly name

I use the Assembly to set the form's title as such:

private String BuildFormTitle()
{
    String AppName = System.Reflection.Assembly.GetEntryAssembly().GetName().Name;
    String FormTitle = String.Format("{0} {1} ({2})", 
                                     AppName, 
                                     Application.ProductName, 
                                     Application.ProductVersion);
    return FormTitle;
}

System.Reflection.Assembly.GetExecutingAssembly().GetName().Name

or

typeof(Program).Assembly.GetName().Name;

You could try this code which uses the System.Reflection.AssemblyTitleAttribute.Title property:

((AssemblyTitleAttribute)Attribute.GetCustomAttribute(Assembly.GetExecutingAssembly(), typeof(AssemblyTitleAttribute), false)).Title;

You can use the AssemblyName class to get the assembly name, provided you have the full name for the assembly:

AssemblyName.GetAssemblyName(Assembly.GetExecutingAssembly().Location).Name

or

AssemblyName.GetAssemblyName(e.Source).Name

MSDN Reference - AssemblyName Class