heroku - how to see all the logs
Update (thanks to dawmail333):
heroku logs -n 1500
or, to tail the logs live
heroku logs -t
Heroku log documentation
If you need more than a few thousand lines you can Use heroku's Syslog Drains
Alternatively (old method):
$ heroku run rails c
File.open('log/production.log', 'r').each_line { |line| puts line }
Logging has greatly improved in heroku!
$ heroku logs -n 500
Better!
$ heroku logs --tail
references: http://devcenter.heroku.com/articles/logging
UPDATED
These are no longer add-ons, but part of the default functionality :)