How can I make my ArrayAdapter follow the ViewHolder pattern?

The ViewHolder is basically a static class instance that you associate with a view when it's created, caching the child views you're looking up at runtime. If the view already exists, retrieve the holder instance and use its fields instead of calling findViewById.

In your case:

@Override
public View getView(int position, View convertView, ViewGroup parent) {
    View v = convertView;
    ViewHolder holder; // to reference the child views for later actions

    if (v == null) {
        LayoutInflater vi = 
            (LayoutInflater) getSystemService(Context.LAYOUT_INFLATER_SERVICE);
        v = vi.inflate(R.layout.mainrow, null);
        // cache view fields into the holder
        holder = new ViewHolder();
        holder.nameText = (TextView) v.findViewById(R.id.nameText);
        holder.priceText = (TextView) v.findViewById(R.id.priceText);
        holder.changeText = (TextView) v.findViewById(R.id.changeText);
        // associate the holder with the view for later lookup
        v.setTag(holder);
    }
    else {
        // view already exists, get the holder instance from the view
        holder = (ViewHolder) v.getTag();
    }
    // no local variables with findViewById here

    // use holder.nameText where you were 
    // using the local variable nameText before

    return v;
}

// somewhere else in your class definition
static class ViewHolder {
    TextView nameText;
    TextView priceText;
    TextView changeText;
}

caveat: I didn't try to compile this, so take with a grain of salt.