How do I add a placeholder on a CharField in Django?

Look at the widgets documentation. Basically it would look like:

q = forms.CharField(label='search', 
                    widget=forms.TextInput(attrs={'placeholder': 'Search'}))

More writing, yes, but the separation allows for better abstraction of more complicated cases.

You can also declare a widgets attribute containing a <field name> => <widget instance> mapping directly on the Meta of your ModelForm sub-class.

For a ModelForm, you can use the Meta class thus:

from django import forms

from .models import MyModel

class MyModelForm(forms.ModelForm):
    class Meta:
        model = MyModel
        widgets = {
            'name': forms.TextInput(attrs={'placeholder': 'Name'}),
            'description': forms.Textarea(
                attrs={'placeholder': 'Enter description here'}),
        }