How do I reference a local image in React?

The best way is to import the image first and then use it.

import React, { Component } from 'react';
import logo from '../logo.svg';
export default class Header extends Component {
  render() {
    return (
      <div className="row">
        <div className="logo">
          <img src={logo} width="100" height="50" />
        </div>
      </div>
    );
  }
} 

First of all wrap the src in {}

Then if using Webpack; Instead of: <img src={"./logo.jpeg"} />

You may need to use require:

<img src={require('./logo.jpeg')} />

---

Another option would be to first import the image as such:

import logo from './logo.jpeg'; // with import

or ...

const logo = require('./logo.jpeg); // with require

then plug it in...

<img src={logo} />

I'd recommend this option especially if you're reusing the image source.