How does limiting a laptop battery's full charge to less than 100% extend its battery life?

None of the other answers to this question are hitting at the actual reason behind limiting battery charge.

First of all, battery charging electronics aren't dumb. They aren't going to pump energy into a battery that is fully charged or close to fully charged. Doing so would require that the extra energy be dumped as heat, because the battery not be able to store it, and is why overcharging a battery can lead to overheating and fires. In fact, Lithium-ion battery chemistry requires a lower amount of energy as the battery reaches its full capacity, precisely because it can't accept all of this extra energy at a very fast rate (without overheating.) You've probably seen that the last 90-99% of your laptop charge takes almost as long as the first 0-50%, and this is why.

The Lithium-ion/Lithium-polymer battery chemistry is also the reason why limiting battery charge is a good idea. Storing Lithium batteries close to being fully charged means they degrade more quickly, losing their capacity to store as much energy as when they started. If you've had an old laptop which was kept always plugged in, you've probably wondered why the battery became completely useless after a few years - this was the reason.

Why does this matter?

The 80% and 50% charge limits on Sony laptops are good defaults for trading off performance and long-term battery capacity. 80% allows you to use the laptop on battery with most of its capacity, while avoiding the really damaging 90-100% charged state. 50% is closer to the optimal amount of energy to store in the battery to extend its life, and is what you should use if you are just on AC power almost all of the time.

Also, see this graph for how using these functions will affect battery capacity over time.

Finally, extensive cycling of a Lithium-ion battery can also affect capacity over time. See this article for some discussion on trading off charge capacity and depth of discharge. It seems like if possible, the optimal way to use a battery in terms of lifespan would be to charge it to 3.92V (~60%) and draw it down 10-20%, and then recharge. Electric vehicles generally use their batteries in this way, albeit maybe with a slightly wider band.

When you charge a battery you obvisouly have to supply a higher voltage than the battery is currently delivering - so that power will flow into the battery!

When it is full the battery is at its rated voltage and so the charger circuitry has to supply a higher voltage than this. So if the battery sits in a machine that is connected to line power when it is full - the charger will constantly be supplying a higher than maximum voltage to the battery. This isn't good for the internal chemistry.

Smart chargers only charge to 70-80% so that it never supplies more than the final battery output voltage.

For details see battery university

I think this mechanism is more about the battery being at 100% and over time losing charge (not through use) so it goes down to 99%. Then the charger kicks in and brings it back up to 100%. The point is that filling it up this one percent wears it a lot compared to the juice you got into it (compared to a charging filling it from 30% for example). That is what this setting is supposed to avoid i believe. I saw the feature on some notebooks as well.