how to drop list of columns in pandas code example

Example: python - dataframe columns is a list - drop

# Df with a coulmn (dims) that contain list
key1 = 'site channel fiscal_week'.split()
key2 = 'site dude fiscal_week'.split()
key3 = 'site eng fiscal_week'.split()

keys = pd.DataFrame({'key': [1,2,3],
                     'dims': [key1,key2,key3]})

# Output
                         dims  key
[site, channel, fiscal_week]    1
[site, dude, fiscal_week]       2
[site, eng, fiscal_week]        3


# Solution
keys['reduced_dims'] = keys['dims'].apply(
    lambda row: [val for val in row if val != 'fiscal_week']
)