How to exclude traffic based on geographical location in Google Analytics

You can exclude users in this city from your reports by applying an advanced segment.

1. Click "+ Add Segment"
2. Click "+ New Segment"
3. Name your segment like "Not New York"
4. Select "Demographics"
5. Change the Location to "City" "is not one of "New York"
6. Save the segment
7. Apply this segment to your reports