How to install and start a Windows Service using WiX

The following code works for me... no need to prompt for username/password :)

    <File Id='JobServiceEXE' Name='JobService.exe' DiskId='1' Source='JobService.exe'  KeyPath='yes'/>         
    <ServiceInstall
      Id="ServiceInstaller"
      Type="ownProcess"
      Name="JobService"
      DisplayName="123 Co. JobService"
      Description="Monitoring and management Jobs"
      Start="auto"
      Account="[SERVICEACCOUNT]"
      Password="[SERVICEPASSWORD]"
      ErrorControl="normal"
      />
      <ServiceControl Id="StartService" Start="install" Stop="both" Remove="uninstall" Name="JobService" Wait="yes" />
    </Component>

An update for users of version 3.x of WiX. The following code will install and start the service under the local account. Note the Arguments property in the ServiceInstall tag.

<File Source="$(var.MyService.TargetPath)" />
<ServiceInstall Id="ServiceInstaller" Name="MyService" Type="ownProcess" Vital="yes" DisplayName="My Service" Description="My Service Description" Start="auto" Account="LocalSystem" ErrorControl="normal" Arguments=" /start MyService" Interactive="no" />
<ServiceControl Id="StartService" Name="MyService" Stop="both" Start="install" Remove="uninstall" Wait="yes" />

I found the solution on this page would install the service correctly but that the ServiceControl element would not start the service.

Comparing the wix installed service with manual installed service ("JobService.exe /install"), the "Path to executable" field was missing a start switch. Fixed this in wix with the arguments attribute of ServiceInstall;

<File Id='JobServiceEXE' Name='JobService.exe' DiskId='1' Source='JobService.exe'  KeyPath='yes'/>         
  <ServiceInstall
  Id="ServiceInstaller"
  Type="ownProcess"
  Name="JobService"
  DisplayName="123 Co. JobService"
  Description="Monitoring and management Jobs"
  Start="auto"
  Account="[SERVICEACCOUNT]"
  Password="[SERVICEPASSWORD]"
  ErrorControl="normal"
  Arguments=" /start JobService"
  />
  <ServiceControl Id="StartService" Start="install" Stop="both" Remove="uninstall" Name="JobService" Wait="yes" />
</Component>

A long time lurker, this is my first post on here - I hope it helps someone.