How to make Ansible execute a shell script if a package is not installed

I don't think the yum module would help in this case. It currently has 3 states: absent, present, and latest. Since it sounds like you don't want to actually install or remove the package (at least at this point) then you would need to do this in two manual steps. The first task would check to see if the package exists, then the second task would invoke a command based on the output of the first command.

If you use "rpm -q" to check if a package exists then the output would look like this for a package that exists:

# rpm -q httpd
httpd-2.2.15-15.el6.centos.1.x86_64

and like this if the package doesn't exist:

# rpm -q httpdfoo
package httpdfoo is not installed

So your ansible tasks would look something like this:

- name: Check if foo.rpm is installed
  command: rpm -q foo.rpm
  register: rpm_check

- name: Execute script if foo.rpm is not installed
  command: somescript
  when: rpm_check.stdout.find('is not installed') != -1

The rpm command will also exit with a 0 if the package exists, or a 1 if the package isn't found, so another possibility is to use:

when: rpm_check.rc == 1

If the package is installable through the system package manager (yum, apt, etc) itself, then you can make use of the check mode flag of ansible to register installation status without actually installing the package.

- name: check if package is installed
  package:
    name: mypackage
    state: present
  check_mode: true
  register: mypackage_check

- name: run script if package installed
  shell: myscript.sh
  when: not mypackage_check.changed 

Related to this.

Putting everything together, complete playbook for Debian (Ubuntu) which Updates package only if it's already installed:

---
- name: Update package only if already installed (Debian)
  hosts: all
  sudo: yes
  tasks:
    - name: Check if Package is installed
      shell: dpkg-query -W -f='${Status}' {{ package }} | grep 'install ok installed'
      register: is_installed
      failed_when: no
      changed_when: no

    - name: Update Package only if installed
      apt:
        name: {{ package }}
        state: latest
        update_cache: yes
      when: is_installed.rc == 0

Sadly Ansible still hasn't built-in support for making simple package updating, see ex: https://github.com/ansible/ansible/issues/10856

Based on the Bruce P answer above, a similar approach for apt/deb files is

- name: Check if foo is installed
  command: dpkg-query -l foo
  register: deb_check

- name: Execute script if foo is not installed
  command: somescript
  when: deb_check.stdout.find('no packages found') != -1