how to manipulate the data attribute in html using jquery code example

Example 1: jquery set data attribute value

//<div id="myElementID" data-myvalue="37"></div>
var a = $('#myElementID').data('myvalue'); //get myvalue
$('#myElementID').data('myvalue',38); //set myvalue

Example 2: set data attribute with a string jquery

alert($('#outer').html());   // alerts <div id="mydiv" data-myval="10"> </div>
var a = $('#mydiv').data('myval'); //getter
$('#mydiv').attr("data-myval","20"); //setter
alert($('#outer').html());   //alerts <div id="mydiv" data-myval="20"> </div>