How to split string and insert values into table in SQL Server

Something similar to what M.Ali gave above, but shorter:

Use [Database_Name]
Go;

 CREATE FUNCTION Split
(
@RowData nvarchar(MAX),
@SplitOn nvarchar(MAX)
)  
RETURNS @RtnValue table 
(
Data nvarchar(MAX)
) 
AS  
BEGIN 
Declare @Cnt int
Set @Cnt = 1

While (Charindex(@SplitOn,@RowData)>0)
Begin
    Insert Into @RtnValue (data)
    Select 
        Data = ltrim(rtrim(Substring(@RowData,1,Charindex(@SplitOn,@RowData)-1)))

    Set @RowData = Substring(@RowData,Charindex(@SplitOn,@RowData)+1,len(@RowData))
    Set @Cnt = @Cnt + 1
End

Insert Into @RtnValue (data)
Select Data = ltrim(rtrim(@RowData))

Return
END

Then select from the function as in the above example:

USE [Database_Name]
GO
declare @testString varchar(100)
set @testString = '72594206916,2,1/2/08,Tacoma,WA:72594221856,5,5/7/13,San   Francisco,CA:72594221871,99,12/30/12,Dallas,TX'

SELECT * FROM Split(@testString, ',')

Create this SQL function:

CREATE FUNCTION [dbo].[StringSplit](@input NVARCHAR(MAX), @delimiter CHAR(1)=',') 
       RETURNS @returnTable TABLE(item NVARCHAR(100)) AS  
     BEGIN 
        IF @input IS NULL RETURN;
        DECLARE @currentStartIndex INT, @currentEndIndex INT,@length INT;
        SET @length=LEN(@input);
        SET @currentStartIndex=1;

        SET @currentEndIndex=CHARINDEX(@delimiter,@input,@currentStartIndex);
        WHILE (@currentEndIndex<>0)
          BEGIN
            INSERT INTO @returnTable VALUES (LTRIM(SUBSTRING(@input, @currentStartIndex, @currentEndIndex-@currentStartIndex)))
            SET @currentStartIndex=@currentEndIndex+1;
            SET @currentEndIndex=CHARINDEX(@delimiter,@input,@currentStartIndex);
          END

        IF (@currentStartIndex <= @length)
          INSERT INTO @returnTable 
            VALUES (LTRIM(SUBSTRING(@input, @currentStartIndex, @length-@currentStartIndex+1)));
        RETURN;
     END;

Usage example:

DECLARE @testString VARCHAR(100)
SET @testString = '72594206916,2,1/2/08,Tacoma,WA:72594221856,5,5/7/13,San Francisco,CA:72594221871,99,12/30/12,Dallas,TX'

SELECT *
FROM [dbo].[StringSplit](@testString, DEFAULT)

Result (table):

72594206916
2
1/2/08
Tacoma
WA:72594221856
5
5/7/13
San Francisco
CA:72594221871
99
12/30/12
Dallas

Function Definition by Romil
Create this Function in your Sql Server

CREATE FUNCTION Split (
      @InputString                  VARCHAR(8000),
      @Delimiter                    VARCHAR(50)
)

RETURNS @Items TABLE (
      Item                          VARCHAR(8000)
)

AS
BEGIN
      IF @Delimiter = ' '
      BEGIN
            SET @Delimiter = ','
            SET @InputString = REPLACE(@InputString, ' ', @Delimiter)
      END

      IF (@Delimiter IS NULL OR @Delimiter = '')
            SET @Delimiter = ','

--INSERT INTO @Items VALUES (@Delimiter) -- Diagnostic
--INSERT INTO @Items VALUES (@InputString) -- Diagnostic

      DECLARE @Item                 VARCHAR(8000)
      DECLARE @ItemList       VARCHAR(8000)
      DECLARE @DelimIndex     INT

      SET @ItemList = @InputString
      SET @DelimIndex = CHARINDEX(@Delimiter, @ItemList, 0)
      WHILE (@DelimIndex != 0)
      BEGIN
            SET @Item = SUBSTRING(@ItemList, 0, @DelimIndex)
            INSERT INTO @Items VALUES (@Item)

            -- Set @ItemList = @ItemList minus one less item
            SET @ItemList = SUBSTRING(@ItemList, @DelimIndex+1, LEN(@ItemList)-@DelimIndex)
            SET @DelimIndex = CHARINDEX(@Delimiter, @ItemList, 0)
      END -- End WHILE

      IF @Item IS NOT NULL -- At least one delimiter was encountered in @InputString
      BEGIN
            SET @Item = @ItemList
            INSERT INTO @Items VALUES (@Item)
      END

      -- No delimiters were encountered in @InputString, so just return @InputString
      ELSE INSERT INTO @Items VALUES (@InputString)

      RETURN

END -- End Function
GO

Pass Your Parameteres
Since it is a Table Function you will SELECT * FROM this_Function like you would do with a table

declare @testString varchar(100)
set @testString = '72594206916,2,1/2/08,Tacoma,WA:72594221856,5,5/7/13,San Francisco,CA:72594221871,99,12/30/12,Dallas,TX'

SELECT * FROM Split(@testString, ',')

Result Set

Item
72594206916
2
1/2/08
Tacoma
WA:72594221856
5
5/7/13
San Francisco
CA:72594221871
99
12/30/12
Dallas

Your Existing Code

select *
from dbo.SplitString(@testString, ':')

The Second Parameter needs to be the deliminator, Since you are Passing : as the second parameter it is breaking you string where ever it finds : in you passed string which is obviously in 2 places and you get back 3 values/Strings in the result set

                          String1/Value1                             String2/Value2                    String3/Value3
set @testString = '72594206916,2,1/2/08,Tacoma,WA  :   72594221856,5,5/7/13,San Francisco,CA  :  72594221871,99,12/30/12,Dallas,TX'

assuming your split returns column name item

insert <table> (colname)
select y.item
from dbo.SplitString(@testString, ':') x
cross apply
dbo.SplitString(x.item, ',') y