How to use the start command in a batch file?

I think this other Stack Overflow answer would solve your problem: How do I run a bat file in the background from another bat file?

Basically, you use the /B and /C options:

START /B CMD /C CALL "foo.bat" [args [...]] >NUL 2>&1

An extra pair of rabbits' ears should do the trick.

start "" "C:\Program...

START regards the first quoted parameter as the window-title, unless it's the only parameter - and any switches up until the executable name are regarded as START switches.