Add images to README.md on BitBucket
Update: please see the accepted answer as the issue is now fixed and this workaround is obsolete.
According to Altassian it's not supported so you need to use absolute URLs. You can use branch names instead of commit hash to allow the link to be updated if you change the image in later commits.
For example, here is taking the /path/to/image.jpg, from the master branch:
[Your Link Text](https://bitbucket.org/username/reponame/raw/master/path/to/image.jpg)
Update 2016-12-14
This is fixed now, please see the resolved status of this issue: https://bitbucket.org/site/master/issues/6315/relative-urls-in-readmemd-files-only-work
You can now use
to refer to images in your repo using relative links.
Old Answer
At the moment, this is not possible. BitBucket does not support relative links to images in markdown.
The following issue in BitBucket's issue tracker has more info on this, its current status (2015-02-27) is open: https://bitbucket.org/site/master/issue/6315/relative-urls-in-readmemd-files-only-work
The BitBucket team have indicated on the ticket that they intend to fix this "in the coming quarters" (comment from 2014-12-19: https://bitbucket.org/site/master/issue/6315/relative-urls-in-readmemd-files-only-work#comment-14400835).
The ticket contains a couple of (ugly) workarounds, using a combination of two links, where one works locally, and one on the web site (https://bitbucket.org/site/master/issue/6315/relative-urls-in-readmemd-files-only-work#comment-15852315) as well as some other possible solutions, none of which are particularly nice or reliable.