Color table rows and columns
unfortunately coloring of rows and columns in table doesn't has option for transparency of row colors (as far as i know). so it should be imitated by \cellcolor
with appropriate color. for example like this:
\documentclass{article}
\usepackage[T1]{fontenc}
\usepackage[table]{xcolor}
\newcommand\ccg[1]{\cellcolor{gray!30!red!30}{#1}} % for cells in second column
% and gray colored rows
\newcommand\ccw[1]{\cellcolor{red!15}{#1}} % for cells in second column
% white colored rows
\begin{document}
\rowcolors{1}{white}{gray!30}
\begin{tabular}{c c c}
a & \ccw{b} & c \\
\hline
1 & \ccg{2} & 3 \\
4 & \ccw{5} & 6 \\
7 & \ccg{8} & 9 \\
\end{tabular}
\end{document}