Correct way in 2018 to open Facebook app via website link?
I figured it out, hope it helps someone else.
If the device is Android, use:
fb://facewebmodal/
And if it's iOS, use:
fb://page/PAGEID
If you do it automatically you need to detect the device first and then redirect to the appropriate link.
Now it's changed to:
For iOS: fb://profile/PAGEID
For Android: fb://page/PAGEID
PAGEID is the numeric pageid that the page owner can see in the about box in facebook