DISTINCT for only one column

If you are using SQL Server 2005 or above use this:

SELECT *
  FROM (
                SELECT  ID, 
                        Email, 
                        ProductName, 
                        ProductModel,
                        ROW_NUMBER() OVER(PARTITION BY Email ORDER BY ID DESC) rn
                    FROM Products
              ) a
WHERE rn = 1

EDIT: Example using a where clause:

SELECT *
  FROM (
                SELECT  ID, 
                        Email, 
                        ProductName, 
                        ProductModel,
                        ROW_NUMBER() OVER(PARTITION BY Email ORDER BY ID DESC) rn
                    FROM Products
                   WHERE ProductModel = 2
                     AND ProductName LIKE 'CYBER%'

              ) a
WHERE rn = 1

This assumes SQL Server 2005+ and your definition of "last" is the max PK for a given email

WITH CTE AS
(
SELECT ID, 
       Email, 
       ProductName, 
       ProductModel, 
       ROW_NUMBER() OVER (PARTITION BY Email ORDER BY ID DESC) AS RowNumber 
FROM   Products
)
SELECT ID, 
       Email, 
       ProductName, 
       ProductModel
FROM CTE 
WHERE RowNumber = 1

You can over that by using GROUP BY like this:

SELECT ID, Email, ProductName, ProductModel
FROM Products
GROUP BY Email