fe_sendauth: no password supplied

I just put --password flag into my command and after hitting Enter it asked me for password, which I supplied.

After making changes to the pg_hba.conf or postgresql.conf files, the cluster needs to be reloaded to pick up the changes.

From the command line: pg_ctl reload

From within a db (as superuser): select pg_reload_conf();

From PGAdmin: right-click db name, select "Reload Configuration"

Note: the reload is not sufficient for changes like enabling archiving, changing shared_buffers, etc -- those require a cluster restart.