How to generate UUID in ios

Try:

CFUUIDRef udid = CFUUIDCreate(NULL);
NSString *udidString = (NSString *) CFUUIDCreateString(NULL, udid);

UPDATE:

As of iOS 6, there is an easier way to generate UUID. And as usual, there are multiple ways to do it:

Create a UUID string:

NSString *uuid = [[NSUUID UUID] UUIDString];

Create a UUID:

[NSUUID UUID]; // which is the same as..
[[NSUUID] alloc] init]; 

Creates an object of type NSConcreteUUID and can be easily casted to NSString, and looks like this: BE5BA3D0-971C-4418-9ECF-E2D1ABCB66BE

NOTE from the Documentation:

Note: The NSUUID class is not toll-free bridged with CoreFoundation’s CFUUIDRef. Use UUID strings to convert between CFUUID and NSUUID, if needed. Two NSUUID objects are not guaranteed to be comparable by pointer value (as CFUUIDRef is); use isEqual: to compare two NSUUID instances.

Swift version of Raptor's answer:

let uuid = UUID().uuidString