How to install h.264 decoder?
In order to play H.264 encoded videos the corresponding decoder comes with the following library:
sudo apt install gstreamer1.0-libav
If you want the H.264 encoder, then
sudo apt-get install h264enc
will install H.264 in your system.
I think this is part of the package gstreamer-plugins-bad. If you search for this in Software Center it should show up. It might be that you have to activate the multiverse repository (start Software & Sources and tick the appropriate box for this).
After you have installed the package, Movie Player should be able to play the file.