Import 'xml' into Sql Server

You do it by creating a destination table, then a schema mapping file that maps the xml elements to table columns.

Yours might look a bit like this:

create table event (
    Type nvarchar(50),
    Name nvarchar(50),
    Duration nvarchar(50))

and this:

<?xml version="1.0" ?>
<Schema xmlns="urn:schemas-microsoft-com:xml-data" 
        xmlns:dt="urn:schemas-microsoft-com:xml:datatypes"  
        xmlns:sql="urn:schemas-microsoft-com:xml-sql" > 

   <ElementType name="Type" dt:type="string" />
   <ElementType name="Name" dt:type="string" />
   <ElementType name="Duration" dt:type="string" />

   <ElementType name="EventSchedule" sql:is-constant="1">
      <element type="Event" />
   </ElementType>

   <ElementType name="Event" sql:relation="Event">
      <element type="Type" sql:field="Type" />
      <element type="Name" sql:field="Name" />
      <element type="Duration" sql:field="Duration" />
   </ElementType>
</Schema>

Then you can load your XML into your table using the XML bulk loader.

http://support.microsoft.com/kb/316005

Try this:

DECLARE @XML XML = '<EventSchedule>
    <Event Uid="2" Type="Main Event">
        <IsFixed>True</IsFixed>
        <EventKind>MainEvent</EventKind>
        <Fields>
            <Parameter Name="Type" Value="TV_Show"/>
            <Parameter Name="Name" Value="The Muppets"/>
            <Parameter Name="Duration" Value="00:30:00"/>
        </Fields>
    </Event>
    <Event Uid="3" Type="Secondary Event">
        <IsFixed>True</IsFixed>
        <EventKind>SecondaryEvent</EventKind>
        <Fields>
            <Parameter Name="Type" Value="TV_Show"/>
            <Parameter Name="Name" Value="The Muppets II"/>
            <Parameter Name="Duration" Value="00:30:00"/>
        </Fields>
    </Event>
</EventSchedule>'

SELECT
    EventUID = Events.value('@Uid', 'int'),
    EventType = Events.value('@Type', 'varchar(20)'),
    EventIsFixed =Events.value('(IsFixed)[1]', 'varchar(20)'),
    EventKind =Events.value('(EventKind)[1]', 'varchar(20)')
FROM
 @XML.nodes('/EventSchedule/Event') AS XTbl(Events)

Gives me an output of:

And of course, you can easily do an

INSERT INTO dbo.YourTable(EventUID, EventType, EventIsFixed, EventKind)
   SELECT 
         ......

to insert that data into a relational table.

Update: assuming you have your XML in files - you can use this code to load the XML file into an XML variable in SQL Server:

DECLARE @XmlFile XML

SELECT @XmlFile = BulkColumn
FROM  OPENROWSET(BULK 'path-to-your-XML-file', SINGLE_BLOB) x;

and then use the above code snippet to parse the XML.

Update #2: if you need the parameters, too - use this XQuery statement:

SELECT
    EventUID = Events.value('@Uid', 'int'),
    EventType = Events.value('@Type', 'varchar(20)'),
    EventIsFixed = Events.value('(IsFixed)[1]', 'varchar(20)'),
    EventKind = Events.value('(EventKind)[1]', 'varchar(20)'),
    ParameterType = Events.value('(Fields/Parameter[@Name="Type"]/@Value)[1]', 'varchar(20)'),
    ParameterName = Events.value('(Fields/Parameter[@Name="Name"]/@Value)[1]', 'varchar(20)'),
    ParameterDuration = Events.value('(Fields/Parameter[@Name="Duration"]/@Value)[1]', 'varchar(20)')
FROM
    @XML.nodes('/EventSchedule/Event') AS XTbl(Events)

Results in: