Intuition on group actions
Let $\mathcal{F}$ be the collection of functions that map $X$ to itself. There is a group in $\mathcal{F}$, that is, the collection of invertible functions, $\mathcal{G}$ (The unit is the identity function, the binary operation is composition).
Now given a group $G$, we want to know whether there is a group homomorphism \begin{equation} G\xrightarrow{h}\mathcal{G}. \end{equation} If there is, then the image is a subgroup in $\mathcal{G}$ that behaves like $G$, so probably we can learn something about $\mathcal{G}$ or $X$ from $G$.
But now we have $h(e)$ is the identity function on $X$. Thus $h(e)(x)=x$ for all $x\in X$. Also, if $g_i\in G$, then $h(g_1g_2)(x)=h(g_1)\circ h(g_2)(x)$. These follow from the fact that $h$ is a homomorphism.
In particular, this $h$ defines a group action of $G$ on $X$. The other direction is just as natural.
So to conclude, by a group action we are just trying to find a subgroup of functions on $X$ that behaves like some group we already knew. Also note that the group of invertible functions are symmetries of $X$, we are looking at subgroups of symmetries of $X$, no wonder we can learn a lot about $X$ from the group actions.
In practice, we seldom just take $X$ as a set and look at all the invertible functions. We often impose more structures on $X$, and only look at the collection of functions that respect these structures. But the spirit remains.
For more examples and a much clearer exposition, look at this wonderful article by Gowers.