iPhone/iPad UIButton TitleLabel text not appearing

A UIButton inherits from UIView, so another way to add text and images, is to add subview. Example:

// My Image
UIImage *buttonImage = [UIImage imageNamed:@"myImage.png"];
UIImageView *buttonImageView = [[[UIImageView alloc] 
    initWithFrame:CGRectMake(0, 0, 
    buttonImage.size.width,buttonImage.size.height)] autorelease];
[buttonImageView setImage:buttonImage];

// My Label
UILabel* titleLabel = [[[UILabel alloc] 
    initWithFrame:CGRectMake(0, 0, 
    buttonImage.size.width, buttonImage.size.height)] autorelease];
titleLabel.text = @"My Text";
titleLabel.font = [UIFont fontWithName:@"Helvetica-Bold" size: 11.0];
titleLabel.textColor = [UIColor blackColor];
titleLabel.backgroundColor = [UIColor clearColor];
titleLabel.textAlignment = UITextAlignmentCenter;

// Create Button with Image and Label
UIButton *button = [UIButton buttonWithType:UIButtonTypeCustom];
[button addSubview:buttonImageView];
[button addSubview:titleLabel];

UIButton *  selectCountryBtn =  [[UIButton alloc]initWithFrame:CGRectMake(0, 0, 100, 100)];  

[selectCountryBtn setTitle:@"My Title" forState:UIControlStateNormal];

Here, I have create sample programmatically button, and then set the title for its Normal Control state, You can use your own button object for set the title string, additionally you can also set title text for another control states by change UIControlStateNormal to another required states.

I think you want setTitle: forState:

[button setTitle:@"Baha'i" forState:UIControlStateNormal]