Limit of alternated row and column normalizations

When $E_0$ is square (i.e., $r = c$) this procedure is called Sinkhorn iteration or the Sinkhorn-Knopp algorithm (see this Wikipedia page). You can find a wealth of results by Googling those terms, the most well-known of which is that if $E_0$ has strictly positive entries (and again, is square) then the limit of $E_n$ indeed exists and is doubly stochastic.