Opening Chrome From Command Line

Have a look into the start command. It should do what you're trying to achieve.

Also, you might be able to leave out path to chrome. The following works on Windows 7:

start chrome "site1.com" "site2.com"

Use the start command as follows.

start "C:\Program Files (x86)\Google\Chrome\Application\chrome.exe" http://www.google.com

It will be better to close chrome instances before you open a new one. You can do that as follows:

taskkill /IM chrome.exe
start "C:\Program Files (x86)\Google\Chrome\Application\chrome.exe" http://www.google.com

That'll work for you.