Prevent Excel to format string as date
Worksheets("Sheet1").Range("A1").NumberFormat = "@"
Worksheets("Sheet1").Range("A1").Value = "10/3"
add a single quote '
before the value - in your example, it would make the line
Worksheets("Sheet1").Range("A1").Value = "'10/3"
or, if you have a variable that holds the data
Worksheets("Sheet1").Range("A1").Value = "'" & MyValue