Remove folders maching pattern recursively in Windows

rmdir /s may be what you want to purge a sub-tree, and, as Floris said, this is very dangerous.  If I understand your question correctly, you want to be able to delete myfolder\a\b\c\holiday_images while leaving myfolder\a\b\c\holiday_videos intact.  This should do what you want:

for /d /r %i in (*image*) do @rmdir /s "%i"

This is native Windows functionality; no need to download or install anything.

A bit of general advice for running potentially dangerous commands like this is to do

for /d /r %i in (*image*) do @echo rmdir /s "%i"

first; that will show you what it will do, but not do anything.  After you verify that it’s doing what you want, run it again without the echo.

If you want to use this command in a batch file (script), you must double the percent characters; i.e.,

for /d /r %%i in (*image*) do @rmdir /s "%%i"