Reproducible research and corporate identity

My university has had enforced its "corporate identity" since the 1990s. It is described in details on a web site and available in a series of templates. Although I get a sense of tiredness when I read the material surrounding the "identity" I can also see benefits, to recognize the university "products" (sorry) among other materials at a congress etc. But, the question was about reproducing material.

As I see it I would want to have the logo on material such as posters or presentations so that people can identify my affiliation. I am free to post presentations and posters or other materials on my university site with the logos on them. If I want to put some material out that is mine I simply would not use a unversity logo. An example: I have written several hopefully useful booklets on scientific writing to be used by students. This material is my initiative and is not the result of the university asking for it. These booklets are distributed for free using our web-page and I would gladly distribute them more widely if there was demand. So from this perspective I can see two different "products" where one benefits from the logo and one where I do not want it.

Now the rules of my university says the logo is copyrighted which means others cannot use it. this still means I can post material with the logo in public places. The problem arises if someone takes my, say, presentation and uses it as their own. Then they break the copyright and make themselves guilty of a kind of fraud by associating themselves with an organisation to which they do not belong. I still have done nothing wrong, posting material is fine and even encouraged. The copyright also prevents people from the taking the university logo and adding it to their own "product" fo rexample showing it on their web-page or using it for commercial uses.

So now, the content. You seem to indicate that you will be prevented from displaying your work without the branding. I do not think this is correct. The laws on copyright and particulary intellectual ownership in my country is very clear. If you have created something it is yours. In a commercial company you may end up sign off this right by becoming employed so that the things your develop within that company belongs to them, not you. That is how research in pharmaceutical companies work, for example. My university system has made attempts to gain rights to lectures etc. but this has so far failed miserably due to the strong laws. You need to check these laws that apply to you since I do not know how they may vary internationally; I would expect them to look fairly similar.

You mention "proprietary fonts". This means the university has selected fonts and bought them from a font foundry so that you can use and copy them for free within the university system. This does not mean other cannot use them, they must simply buy them first so providing copies to persons outside of your university would be illegal. Since fonts are not included in Office templates or in pedfs resulting from your templates there is nothing illegal about distributing such documents. If you were to take the fonts and produce a product that you were to sell for your won personal gain, you will, however, break the law.

The bottom line, then, is that you can put your material in the creative commons as long as you avoid the logo (ater all who would want to use a figure with somebody elses logo in it?). I cannot see the university preventing you from doing this unless they explicitly ask you to waive your rights. Material with logo has its place when you want to make sure your afficilaition is clear. If you do not want that, then I believe you are free to post things in another style.

Finally awareness of the laws and regulations concerning intellectual rights are important and I strongly believe it is good to carefully look at whatever applies in each of our cases so that we can react if someone tries to infringe on such rights.

My suggestion is to follow your school's guidance as much as you have to, but figure out a way to remove (by script, macro, by hand, or otherwise) the branding for distribution. Have both versions available on your website. If you have a presentation that you may want to distribute, put a note at the bottom of the title slide, or at the end:

A freely distributable version of this presentation is available here: [web address].

If your branding mechanism is a master/template slide, it is trivial to remove this for a non-branded version. I have a hard time believing that printing issues (for posters or handouts) should be a big concern for redistribution -- if it isn't digital, very few people are going to scan/copy for redistribution anyway.