Selecting element by data attribute with jQuery

$('*[data-customerID="22"]');

You should be able to omit the *, but if I recall correctly, depending on which jQuery version you’re using, this might give faulty results.

Note that for compatibility with the Selectors API (document.querySelector{,all}), the quotes around the attribute value (22) may not be omitted in this case.

Also, if you work with data attributes a lot in your jQuery scripts, you might want to consider using the HTML5 custom data attributes plugin. This allows you to write even more readable code by using .dataAttr('foo'), and results in a smaller file size after minification (compared to using .attr('data-foo')).

Using $('[data-whatever="myvalue"]') will select anything with html attributes, but in newer jQueries it seems that if you use $(...).data(...) to attach data, it uses some magic browser thingy and does not affect the html, therefore is not discovered by .find as indicated in the previous answer.

Verify (tested with 1.7.2+) (also see fiddle): (updated to be more complete)

var $container = $('<div><div id="item1"/><div id="item2"/></div>');

// add html attribute
var $item1 = $('#item1').attr('data-generated', true);

// add as data
var $item2 = $('#item2').data('generated', true);

// create item, add data attribute via jquery
var $item3 = $('<div />', {id: 'item3', data: { generated: 'true' }, text: 'Item 3' });
$container.append($item3);

// create item, "manually" add data attribute
var $item4 = $('<div id="item4" data-generated="true">Item 4</div>');
$container.append($item4);

// only returns $item1 and $item4
var $result = $container.find('[data-generated="true"]');

For people Googling and want more general rules about selecting with data-attributes:

$("[data-test]") will select any element that merely has the data attribute (no matter the value of the attribute). Including:

<div data-test=value>attributes with values</div>
<div data-test>attributes without values</div>

---

$('[data-test~="foo"]') will select any element where the data attribute contains foo but doesn't have to be exact, such as:

<div data-test="foo">Exact Matches</div>
<div data-test="this has the word foo">Where the Attribute merely contains "foo"</div>

---

$('[data-test="the_exact_value"]') will select any element where the data attribute exact value is the_exact_value, for example:

<div data-test="the_exact_value">Exact Matches</div>

but not

<div data-test="the_exact_value foo">This won't match</div>