What is a practical use for this metric?

It's a metric that is bounded above by $1$, while maintaining the same topology. This means that bounded metrics are just as powerful as general metrics (which is arguably interesting in itself).

More concretely, there's a commonly used construction for turning a countable product of metric spaces into a metric space itself. Specifically, if we have spaces $(X_n, d_n)$ where $n \in \Bbb{N}$ and $d_n$ is bounded uniformly (e.g. $d_n \le 1$ for all $n$), then $\prod_n X_n$ is a metric space with the metric $$d(x, y) = \sum_{n=1}^\infty \frac{d_n(x_n, y_n)}{2^n}.$$ Boundedness is important to guarantee convergence. This function is a metric, and it proves that a countable product of metrisable spaces are metrisable. This, in turn, is used to prove a bunch of interesting metrisability theorems. Coming from a functional analysis background, one consequence I'm partial to is the metrisability of the weak topology of a separable normed linear space when restricted to the unit ball. From this, we get the handy Eberlein-Smulian theorem.

Of course, this is just one field's use of this metric!

One advantage of $\rho$ is that $\rho\le1$ regardless of the size of $d$. Suppose you're fitting a model to data, penalising the model for each data point's distance from the model's predictions, with the aim of parameter estimation. If $d$ is unbounded, a sum of $d$ penalisations is very sensitive to outliers, especially if large $d$ values aren't all that improbable (they're not always Gaussian). By contrast, $\rho$ gives at most a penalty of $1$ to any one data point, so the sensitivity to outliers is reduced.

That function is a metric because $f(x)=\frac{x}{1+x}$ is a monotone increasing function on $(0,\infty)$ so if you consider point $x,y,z$ if your space, then

$d(x,y)\leq d(x,z)+d(z,y)$

Thus

$f(d(x,y))\leq f(d(x,z)+d(z,y))= \frac{d(x,z)+d(z,y)}{1+d(x,z)+d(z,y)}= $

$\frac{d(x,z)}{1+d(x,z)+d(z,y)}+ \frac{d(z,y)}{1+d(x,z)+d(z,y)}\leq $

$\leq \frac{d(x,z)}{1+d(x,z)}+ \frac{d(z,y)}{1+d(z,y)}$

So $d’(x,y)=\frac{d(x,y)}{1+d(x,y)}$ is a metric

Why it is useful use this metric? Because this metric is always limited, in fact

$d’(x,y)< 1$

This is useful to prove, for example, that a countable product of metric space is also a metric space.

In fact you can observe that $d$ and $d’$ induce the same Topology on the space, so if you consider a countable family of metric spaces $\{(X_n,d_n)\}_n$ then

$D(x,y):=\sum_{n=1}^\infty \frac{d_n’(x_n,y_n)}{2^n}$ is a metric of $\prod_{n}X_n$ that induces the product Topology on this space.