Where did the world go?

It sounds like something has got corrupted with your save file - to the extent that Minecraft no longer recognizes it. Your best solution is to restore from backup.

I'm taking it you don't have a backup, so the next best thing is to try and open it with another program, e.g. MCEdit, with which you can make some trivial edits and re-save, which may help restore your save file to an acceptable state. Note that MCEdit is not tied to your Minecraft save folder, you can manually load a map from any level.dat.

If this doesn't work (MCEdit won't open the file), you will have to sort things out manually. You'll need to look at the contents of your save file, and see where things could be going wrong. A good reference is the Java class that creates the save files. Good luck!