Where do I view event parameters with Facebook Analytics App Events?

Yep, its not simple to find that information. You will need to use Segments in Facebook Analytics for that. Go to Segments and try creating a new segment. Define Condition Type as "Events". Then select the Event then you want to include. After that, select the option of "Refine". This will show you "Select a Parameter". Here you can select the parameter that you want to see and its value. Save this segment, and use it in any chart you want.

Unfortunately, that is the best way I have found, though it is not as straightforward as it should be.


I can confirm that it is troublesome to find and the name has been changed to "Breakdowns"...

  • Activity -> Breakdowns
  • click "Create New" in upper right
  • give the report a NAME
  • select the top level event from the EVENT pop-up
  • select one or more parameters to report on from the 3 BREAKDOWN pop-ups (note that your custom parameters appear at the bottom of these menus)