Why are exclamation marks used in Ruby methods?

In general, methods that end in ! indicate that the method will modify the object it's called on. Ruby calls these as "dangerous methods" because they change state that someone else might have a reference to. Here's a simple example for strings:

foo = "A STRING"  # a string called foo
foo.downcase!     # modifies foo itself
puts foo          # prints modified foo

This will output:

a string

In the standard libraries, there are a lot of places you'll see pairs of similarly named methods, one with the ! and one without. The ones without are called "safe methods", and they return a copy of the original with changes applied to the copy, with the callee unchanged. Here's the same example without the !:

foo = "A STRING"    # a string called foo
bar = foo.downcase  # doesn't modify foo; returns a modified string
puts foo            # prints unchanged foo
puts bar            # prints newly created bar

This outputs:

A STRING
a string

Keep in mind this is just a convention, but a lot of Ruby classes follow it. It also helps you keep track of what's getting modified in your code.

The exclamation point means many things, and sometimes you can't tell a lot from it other than "this is dangerous, be careful".

As others have said, in standard methods it's often used to indicate a method that causes an object to mutate itself, but not always. Note that many standard methods change their receiver and don't have an exclamation point (pop, shift, clear), and some methods with exclamation points don't change their receiver (exit!). See this article for example.

Other libraries may use it differently. In Rails an exclamation point often means that the method will throw an exception on failure rather than failing silently.

It's a naming convention but many people use it in subtly different ways. In your own code a good rule of thumbs is to use it whenever a method is doing something "dangerous", especially when two methods with the same name exist and one of them is more "dangerous" than the other. "Dangerous" can mean nearly anything though.