Invalid Binary Error (The bundle uses a bundle name or display name associated with an Apple app) after App Store submission

This is explained right here:

The bundle uses a bundle name or display name associated with an Apple app.

This is likely a new automated check, and that's why your previous versions went through with no problems before.

It's saying that your app is using a display name (the name below the icon on the homescreen) that an app made by Apple uses - for example, if the label said "Mail", then you could expect it to be rejected for this reason.

Change your app name to something Apple doesn't use in their apps.

To resolve this issue, note that the values for both of these fields must be unique in your Info.plist file:

• Bundle display name (CFBundleDisplayName)
  • displayed below icon on home screen
• Bundle name (CFBundleName)
  • defaults to PRODUCT_NAME, used internally, e.g. in filename like MyApp.app

That is, your CFBundleDisplayName can be as unique as you want, but if your CFBundleName isn't, your upload will continue to fail.

Don't use the name like fitness its most common name try with different one. It's saying that your app is using a display name you can resolve this issue by

1: Changing the app display name OR 2: Change Target and scheme name.