Apple - Is this Apple charger cable genuine?
I'm going to go out on a limb here and say that imho, anything claiming to be designed in "Califomia" is not a genuine Apple product :3
Apple's official article -- Identify counterfeit or uncertified Lightning connector accessories -- may help you confirm my suspicions.
For those not liking hidden links the full address of the Apple article above is https://support.apple.com/ht204566
Apple's guide is quite long and a detailed picture of the lightning connector should show the quality regardless of the color or font.
That being said, the fonts here show this as a fake. Notice the similarity between the rn in California and m in assembled. I'd have to see it in person but unless this is a really distorted picture, they are appear too similar to be a genuine cable.
This is a fake cable and OP should request a return. Apple has a habit of updating a list of unauthorised accessories with their software updates so that your non MiFi cable stops charging your phone without warning. Certain cables can be bricked by the phone so they no longer charge devices running lower iOS versions as well.
I'd guess genuine:
No Apple logo: none of my (genuine, coming with an iPhone or iPad) cables have the logo.
Cardboard holder: Apple do use cardboard holders for those cables, including the one in your photo.
I don't see what's odd on the guide books, I have the same as the one on the left on your photo (except mine don't have staple) that came with an old USB to 30 pin cable, purchased directly from Apple.
Yes the "m" in the mention is suspicious but it could simply be bad kerning.
So your best option is to use the guide linked by @Scottmeup in his answer. There's enough distinctive details to come to a definitive conclusion.