ISVForce vs. Force.com Embedded for Appexchange
My understanding is that ISVForce is for apps installed into existing Salesforce customer's systems. The Embedded license allows you to sell your app standalone and resell Force.com licenses along with it. To my knowledge, an embedded license takes care of your customer needing to talk to Salesforce at all. You are effectively reselling a license and paying Salesforce on the backend.
- Are Embedded/OEM the same thing?
- Answer: YES. This is called "Force.com Embedded" (as of October 2013)
- Do Embedded users pay for a Salesforce license + an additional fee?
- Answer: NO.
Force.com Embedded is designed for you to sell your app to customers who are not already Salesforce customers. You charge your customers for your app, and along with it they get a version of Salesforce (referred to as the "Embedded Edition License"). Then you pay 25% of your revenue to Salesforce.
See this response for more info on the costs of ISVForce vs. Force.com Embedded:
Do i have to pay any fees to Salesforce before putting my paid app in AppExchange?