Jackson Serialize Field to Different Name

I am not sure I completly understand your question, but for what I could understand you can do something like this to achieve different serializtions.

Create a custom annotation to hold all possible different serialization options:

@Target(ElementType.FIELD)
@Retention(RetentionPolicy.RUNTIME)
public @interface CustomJsonProperty {
    String propertyName();

    String format();

    @Target(ElementType.FIELD)
    @Retention(RetentionPolicy.RUNTIME)
    @Documented
    @interface List {
        CustomJsonProperty[] value();
    }

}

Annotate your class accordingly:

@JsonSerialize(using = CustomJsonPropertySerializer.class)
public class Bar {

    @CustomJsonProperty.List({
        @CustomJsonProperty(propertyName = "first-name", format = "A"),
        @CustomJsonProperty(propertyName = "firstName", format = "B")
    })
    private String firstName;

    @CustomJsonProperty.List({
            @CustomJsonProperty(propertyName = "last-name", format = "A"),
            @CustomJsonProperty(propertyName = "lastName", format = "B")
    })
    private String lastName;

    @CustomJsonProperty.List({
            @CustomJsonProperty(propertyName = "gender-x", format = "A"),
            @CustomJsonProperty(propertyName = "gender", format = "B")
    })
    private String gender;

    @JsonIgnore
    private String format;

    //getters & setters

}

Create a custom serializer to interpret your new annotation:

public class CustomJsonPropertySerializer extends JsonSerializer<Bar> {

    @Override
    public void serialize(Bar bar, JsonGenerator jsonGenerator, SerializerProvider serializerProvider)
            throws IOException {
        jsonGenerator.writeStartObject();

        Field[] fields = bar.getClass().getDeclaredFields();

        for (Field field : fields) {
            field.setAccessible(true);
            Object value = null;

            try {
                value = field.get(bar);
            } catch (IllegalAccessException e) {
                e.printStackTrace();
            }

            if (field.isAnnotationPresent(CustomJsonProperty.List.class)) {
                CustomJsonProperty[] properties = field.getAnnotation(CustomJsonProperty.List.class).value();
                CustomJsonProperty chosenProperty = null;

                for (CustomJsonProperty c : properties) {
                    if (c.format().equalsIgnoreCase(bar.getFormat())) {
                        chosenProperty = c;
                        break;
                    }
                }

                if (chosenProperty == null) {
                    //invalid format given, use first format then
                    chosenProperty = properties[0];
                }

                jsonGenerator.writeStringField(chosenProperty.propertyName(), value.toString());
            }
        }

        jsonGenerator.writeEndObject();
    }
}

Now you can serialize your objects taking into consideration different formats for the property names:

public static void main(String[] args) throws IOException {
    Bar bar1 = new Bar("first", "last", "m", "A");
    Bar bar2 = new Bar("first", "last", "m", "B");

    ObjectMapper mapper = new ObjectMapper();
    String json1 = mapper.writeValueAsString(bar1);
    String json2 = mapper.writeValueAsString(bar2);

    System.out.println(json1);
    System.out.println(json2);

}

Output:

{"first-name":"first","last-name":"last","gender-x":"m"}
{"firstName":"first","lastName":"last","gender":"m"}

Of course the above serializer only works for Bar objects, but that can easily be solved using inheritance with abstract String getFormat(); on the super class and changing the custom serializer to accept the super class type, instead of Bar.

Maybe there is a simpler way than creating your own stuff, but I don't know about it. Let me know if something wasn't clear and I can elaborate it again.

There is a far easier way to do this - create an objectmapper that uses the "addMixin" function.

Class to be serialized:

Class YouWantToSerializeMe {

    public String firstName;
    public String lastName;
    public String gender;

    @JsonProperty("firstName")
    public String getFirstNameCC() {
        return firstName;
    }

    @JsonProperty("lastName")
    public String getLastNameCC() {
    return lastName;
    }
}

Now, to serialize using both the built-in field names and custom field names, you can do this:

Class DoTheSerializing {

    String serializeNormally(YouWantToSerializeMe me) {
         ObjectMapper objectMapper = new ObjectMapper();
         ObjectWriter objectWriter = objectMapper.writer();

         return objectWriter(me)
     }

    String serializeWithMixin(YouWantToSerializeMe me) {
         ObjectMapper objectMapper = new ObjectMapper();
         ObjectWriter objectWriter = objectMapper
                 .addMixIn(YouWantToSerializeMe.class, MyMixin.class)
                 .writer();

         return objectWriter(me)
    }

    interface MyMixin {

         @JsonProperty("first-name")
         public String getFirstNameCC();

         @JsonProperty("last-name")
         public String getLastNameCC();
    }    

}

This uses an embedded interface in the class to keep things very local. You can make lots of optimizations around this, such as creating a static ObjectMapper and loading/unloading the mixin.

Using the interface as a "template" to control the mapping function is really powerful. You can add things at both the field and class level.