add rowspan when there's a same value in row table javascrip code example

Example: if both td data are same then merze how in javascript

<table>
  <tr>hi</tr>
  <tr>
    <td>fish</td>
    <td>salmon</td>
  </tr>
  <tr>
    <td>fish</td>
    <td>cod</td>
  </tr>
  <tr>
    <td>fish</td>
    <td>plaice</td>
  </tr>
  <tr>
    <td>bird</td>
    <td>robin</td>
  </tr>
  <tr>
    <td>bird</td>
    <td>crow</td>
  </tr>
</table>