data attribute in html and jquery code example

Example 1: jquery data attribute

/* html */
<a data-number="123">link</a>

/* js */
$(this).attr("data-number") // returns string "123"

$(this).data("number") // returns number 123 (jQuery >= 1.4.3 only)

Example 2: set data attribute with a string jquery

alert($('#outer').html());   // alerts <div id="mydiv" data-myval="10"> </div>
var a = $('#mydiv').data('myval'); //getter
$('#mydiv').attr("data-myval","20"); //setter
alert($('#outer').html());   //alerts <div id="mydiv" data-myval="20"> </div>